In The News News Articles
The wider world of brands
03 March 2010
PricewaterhouseCoopers LLP has been ranked in the top ten of 2010 Business Superbrands survey of the top 500 business brands. It is the highest position of any professional services firm, and a seven place increase on the 2009 survey. PwC hits top ten in 2010 business superbrands The survey is compiled by The Centre for Brand Analysis (TCBA) on behalf of the Superbrands organisation and represents the views of an Expert Council and over 1,500 business professionals and lists a who's who of consumer and business giants worldwide. The annual survey saw Microsoft overtake Google for poll position followed by the Rolls-Royce Group, and Blackberry. Ian Powell, Chairman and Senior Partner, PricewaterhouseCoopers LLP, commented: "To be ranked so highly amongst such iconic brands is a fantastic result for us, and is testament to our market leading status amongst clients and our people. Another leader in a growing market for Groom and the ex-employer of our office manager Jayne has another year basking in the glory of Superbrands success! In a year when business and finance has faced the most turbulent conditions for a decade, the seven place jump reflects the strength and breadth of our expertise, and the commitment and hard work of our people
03 March 2010
Will Google face an advertising revolt?
Another intervention by our European masters or a strike for anti-monoploists!
Marketing Week
03 March 2010
Microsoft overtakes Google as the Number 1 Superbrands
Microsoft tops Superbrands list overtaking rival Google. Computer giant regains number one position from Google in annual Business Superbrands top 500 survey.
The Guardian
03 March 2010
As we get more and more LLP work and our founder Richard Groom is a judge on Business Superbrands - this story created some discussion at the Groom office.
Legal Week
06 October 2008
Contary to recent beliefs - even the high-end consumer segments are feeling the pinch!
Times
22 July 2008
72% of "opinion formers" say seeing brands sponsoring the London Olympics will not make them more likely to buy their products. This tells me more about the value of asking the right questions than the value of sponsorship. Talk to us about our research team's methods.
FT.com
22 July 2008
We can't get enough of all time classic design examples - hope you enjoy them as much as we do.
You Tube
22 July 2008
At Groom we like to think of ourselves as "cutting edge" when it comes to design - embracing digital and the opportunities it offers to animate and bring new dimensions to logos. Every now and again we realise our design forefathers have so much to teach us - take a look at this group of "retro" logos!
You Tube