In The News White Papers
Some inspiring reading
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December 2009
From Rat Race to Snails Pace
by Richard Groom
"Rat race to Snails pace" was our starter for 10 in a recent client workshop. Our Research and Analysis stage helps clients gather insights from places they may not ordinarily look. One such place is the analysis of key trends and how they may impact on a given brand and its market.
The Trend Workshops
January 2010
Hovis - A Design Success Story
by Richard Murray
Product packaging has the potential to be one of the most effective means of directly communicating with consumers and driving bottom-line growth. It is a piece of work our design team have long admired. The way in which the new packaging design defied catagory conventions and played its part in the experience has always impressed us, (anoraks, we know).
Creativity Works
February 2010
Trends in the Experience and Service Economy
by Chris Voss
Chris Voss is a leading figure in the world of Customer experience. His ongoing research has been both educational and thought provoking for our team. We hope it is for you.
London Business School
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