In The News A New Chapter for Birkbeck
March 2010
Birkbeck University of London have asked GROOM to write a chapter summarising their key points of advice for small and medium sized enterprises with respect to developing their brands. This is a further progression from the SME forum work GROOM carried out with Birkbeck and the Royal Bank of Scotland over the last two years. Richard Groom commented "It is great that this project is still moving forwards as not only did the SMEs get a lot out of the focus on their businesses, but I have to say so did we. There are definitely different challenges to be considered when smaller companies develop their brands."