In The News Valley Revenue Climbs 35%
26th February 2010
Internationally renowned Yorkshire Company, Valley, one of the world's leading in-store experience designers and manufacturers, have announced a year on year increase in revenue of 35%. James Haggas, Sales and Marketing Director, explained 'The company has seen many changes since its foundation in 1892 and from time to time, like any business, we have taken a good hard look at ourselves. Even though we have many fantastic brands such as Microsoft, Diageo, Rolls Royce, ICI, in our portfolio, we know we have to continue to be innovative in our approach to the market.'
'In 2007 we engaged Brand & Design Consultancy, Groom, to help us reposition our brand and redesign our look and feel. The way they approached it was both refreshing and inspirational for not only me, but all my colleagues.' He added, 'They worked very hard to help us engage the staff and align our operations and processes around the new Valley experience. We now have a proposition that resonates fantastically with the market and our people understand what part they play in delivering it. Our year on year results speak volumes.'
Groom Associates are a Leeds based company founded in 2004 and in addition to Valley, work with brands such as Ferrero, Chartered Institute of Marketing and Virgin.