In The News CIM ask the 'Experts'
20th November 2007
The Chartered Institute of Marketing (CIM) have appointed Richard Groom, one of the founding partners of Groom, as the subject matter expert for ‘brand’. This role comes on the back of a relationship between the CIM and Groom that stretches back a number of years. Projects have included the positioning of a CIM Senior Management offering – An offering that has proved very successful in engaging many of the UK’s senior managers.
The role of subject matter experts will entail a full review of the present brand offering and identify gaps with respect to the latest thinking and methodology to direct and shape the future brand portfolio.