Research & InsightsIdentity Design
Creating a tangible brand
While brands engage the audience's heart and minds, brand identity is tangible and attracts their senses. Our designers seek to integrate the unique and differentiated promise captured in the CoreDriver™ with meaningful and inspiring form.
Their work in developing the Brand Identity work expresses, synthesises, communicates and visualises the CoreDriver™. It begins with a name and a logo and grows into a matrix of tools and culminates with Brand Expression.
Refining a Brand Expression (visual and verbal) is more than creating a new business card or refreshing the company brochure on a purely aesthetic metric - it is inspired and rooted by the interpretation of the CoreDriver™ and the insights that went into its creation expressed in the Brand Identity Design. This CoreDriver™ interpretation gives direction and meaning, and guides all our Brand Expression design work, from Website look to livery, uniforms, retail environments, advertising, business stationery, PowerPoint backgrounds, merchandise, PR "tone of voice" and so on.