Research & InsightsResearch & Insights
Turning observations into success
All great insights are obvious in hindsight - because they hit upon an essential truth that, once revealed, is immediately understood - and therefore powerful. That's why our insight experts exist, to find insights - and they keep doing it for clients such as Coca-Cola, Cadbury Schweppes, Mars, GSK, Guinness, Kellogg's and Danone.
Our approach is based on being able to identify which emotions are triggered by which stimuli. This enables us to answer the question of how the consumer feels - and crucially why!
We link functional to emotional and then we prioritise what is occurring. Only once that road map is complete can you change the destination, if required. That is how the delivery is optimised.
The pairing process starts just prior to the first encounter with a brand or product - then moves through various levels of transition as the consumer moves through their life - childhood, teenage years, early and late adulthood etc. (as well as through the usage levels from light to heavy). The transition may continue or they may get stuck. Identify the barriers and accelerators to the consumer's journey and you have the ability to transform the success of a brand.
Our approach has been developed by us - that helps to make us unique. Our methodology to identify the links between triggers and emotions has been perfected by our insight experts over the last 25 plus years. Their techniques are closely guarded - but simply put, they can unpick what is going on and turn observations into insights - usable findings that set our clients on course to succeed.